There's a particular moment in a lot of home builds and renovations where someone stands in an entryway or great room, looks up at a vaulted ceiling, and realizes the space needs something more than a couple of recessed cans. That moment is usually followed by a lot of scrolling through lighting sites, and honestly, a fair amount of confusion. Statement chandeliers photograph beautifully, but...
There's a strange sales challenge unique to real estate development: how do you convince someone to commit six or seven figures to a home or building that's currently a hole in the ground, a set of blueprints, or a patch of undeveloped land? Traditional listing photos obviously don't work; there's nothing to photograph yet. And a floor plan, while useful to an architect, does almost nothing to...
There's a strange pattern in construction that trips up even experienced contractors: the bid gets won, the crew shows up, and somewhere around month two, the project manager realizes the numbers don't add up anymore. Not because the work was priced wrong on purpose, but because the estimate that won the job was never built to survive contact with the real project.
Winning a bid and running a...
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